Sound track for the painting:

Didula. Flamenco

Aroma for the painting:
Paco Rabanne. 1 Million

Taste for the painting:
Chateaubriand steak (medium rare) with lingonberries


Technique: oil on canvas

Dimensions: 80 х 60 cm

Style: Positive Synergism
Private collection


We call a business any enterprise, any economic activity involved in the trade of goods, services, or both to consumers, and resulting in a profit…

It is supposed to be a much diversified sphere of human efforts, and, therefore, it demands profound knowledge in different fields, such as psychology, economics, jurisprudence, history, saying nothing about culture and other delightful ‘fruits consumed of the tree of knowledge’…


This is the Matrix of the Business Egregore!


Try to sell… say, a piece of soap… However, a successful businessman will do it easily and gracefully! To your words that you do not need this piece of soap and, actually, use only fluid soaps, he will say that it is a very good price (you hit it lucky today!), and, basically, it is a rarity (if not an antiquity!), and tomorrow it will cost considerably more.., thus for you it is an extremely good investment… And all this after a colorful story about essences and extracts from the plants grown in the Southeast Pamir Mountains that were used in the production of this particular chef-d'œuvre of cosmetics…
Do you think it is easier to sell satellites, books, music, movies…?
Or is it easier to create them..?!


In this area of activity one should act fast and energetically ‘in the waltz tempo’, or even better in the tempo of flamenco… To quickly take decisions, even faster change them; to open/to close, to buy/to sell; within shot periods of time to cover big distances (for example, five countries within 24 hours!)… That is, one should adequately take challenges of the rapidly changing modern world situations. Fortuna loves such dudes!

And for these minions of fortune money is not the reason… It is a means to make their dreams come true! Like, for example, with Sir Richard Charles Nicholas Branson… Who thinks that 'life is a helluva lot more fun if you say ‘yes’ rather than ‘no’! – A very positive approach to life, i.e. containing much sunshine, light, warmth, and cheerfulness… The vase is half full, not half empty… and it makes you desire to continue filling it up!


What about a shadow on the wall..? - There are no trees without shadows! And no flowers… It is only always important to keep in mind that there are no desperate situations… ‘There is always a way out and two emergency exits’! And, in addition, as great Friedrich Wilhelm Nietzsche believed, - ‘That which does not kill us, makes us stronger’!

© 2015-2023 The Institute of the Sun
Pictures of the paintings: Sergrei Didyk